Most organizations, communities and individuals are likely to struggle with this or get simply overwhelmed by the massive amount of transformational forces at work. They know they should become more social, agile or mobile, but they are not sure how to get the best out of it.
Why is that? In my view there are 4 key reasons for this that may not always get sufficient focus.
Have you ever felt that outward engagement does not necessarily come natural to individuals, teams and organizations? It’s almost like people are resisting it while being concerned about their own comfort zones and privacy? Or even leaders do not embrace social as an opportunity to increase integration and engagement but instead hesitate and do not make it a priority?
You’re not alone in this, most organizations or communities are facing this challenge while they become increasingly aware that social engagement is the key to survive the 21th century as it naturally leads to essential insights, ideas, trust, motivation and talent!
Recently after discussing my blog’s traffic with a colleague I was asked a great coaching question: “What’s your personal 2014 blogging goal?” and it did not take me long to commit to take action in 2014 to finally unlock the full potential of SEO for my blog.
The challenge is that currently my social reach of 50k followers creates most of the traffic for my blog posts and attracts more than 80% of my visitors. Here’s how I am going to improve my blog’s return from SEO.