Spring has finally rolled over to Summer and the FIFA World Cup 2014 in Brazil is that time again where all come together to celebrate the most widely viewed and followed sporting event in the world, well ahead of the Olympics. The fact that sport has the power to bring almost the entire world together was shown in 2006 when more than 30 billion viewers in 214 countries watched the World Cup on television while more than 3 Mio attended inside the stadiums.
Just take a few seconds to imagine for each fan in the stadium about 10`000 people in front of a screen, where many of them may want to express their emotions, support their team or exchange opinions on goals, referee decisions and what happens in the match over channels like social media and participating has become easier than ever with this guide.
Most organizations, communities and individuals are likely to struggle with this or get simply overwhelmed by the massive amount of transformational forces at work. They know they should become more social, agile or mobile, but they are not sure how to get the best out of it.
Why is that? In my view there are 4 key reasons for this that may not always get sufficient focus.
Have you ever felt that outward engagement does not necessarily come natural to individuals, teams and organizations? It’s almost like people are resisting it while being concerned about their own comfort zones and privacy? Or even leaders do not embrace social as an opportunity to increase integration and engagement but instead hesitate and do not make it a priority?
You’re not alone in this, most organizations or communities are facing this challenge while they become increasingly aware that social engagement is the key to survive the 21th century as it naturally leads to essential insights, ideas, trust, motivation and talent!