About once a week I get asked by someone who wants to know how to turn an organisation into a social leader in their industry. Maybe marketing and sales channels did not meet the expectations or they are looking for ways to improve products, client centricity and engagement to grow further, faster. Regardless, they are not quite sure how to lead well in this kind of situation.
After months of research and learning from other really social people, I concluded that one of the first major steps in becoming a social leader in your industry is to hire a really authentic social leader into a key role of the organisation like directly under the c-level. Here’s why this is likely to outperform approaches driven by the traditional leadership team, less socially eminent people or lots of tool and marketing investments to sponsor, measure or manage the external social presence.
A few days ago 2013 has rolled over to 2014 and it’s that time of the year again, where people are much more open to embrace new things. Recently, a friend asked me, “So how did you get started with growing social influence?” It’s a question I get at least a few times a month, so I thought it`s a perfect topic to finally make my first video ever, as I said I would do a few weeks ago.
If you enjoyed this video, if you found it helpful, feel free to leave a comment or to use it to evangelise others, like it on Youtube and share it with your followers. Thanks for passing by on my personal blog!
I started engaging socially a little over 18 month ago. It has become a regular part of my daily routine before and after work. It has helped me to grow my personal and professional network, to learn from others and to discover my creative side through new hobbies like photography.
About 1 month ago the idea of creating a personal blog truly resonated with me as a writer that wanted customization beyond 140 characters in order to provide more value to the digital community. In addition since launching my blog 20 days ago, I discovered so many additional benefits of blogging, so I had to share my top 7 reasons why to create your own personal blog.