Have you ever felt that outward engagement does not necessarily come natural to individuals, teams and organizations? It’s almost like people are resisting it while being concerned about their own comfort zones and privacy? Or even leaders do not embrace social as an opportunity to increase integration and engagement but instead hesitate and do not make it a priority?
You’re not alone in this, most organizations or communities are facing this challenge while they become increasingly aware that social engagement is the key to survive the 21th century as it naturally leads to essential insights, ideas, trust, motivation and talent!
Recently after discussing my blog’s traffic with a colleague I was asked a great coaching question: “What’s your personal 2014 blogging goal?” and it did not take me long to commit to take action in 2014 to finally unlock the full potential of SEO for my blog.
The challenge is that currently my social reach of 50k followers creates most of the traffic for my blog posts and attracts more than 80% of my visitors. Here’s how I am going to improve my blog’s return from SEO.
About once a week I get asked by someone who wants to know how to turn an organisation into a social leader in their industry. Maybe marketing and sales channels did not meet the expectations or they are looking for ways to improve products, client centricity and engagement to grow further, faster. Regardless, they are not quite sure how to lead well in this kind of situation.
After months of research and learning from other really social people, I concluded that one of the first major steps in becoming a social leader in your industry is to hire a really authentic social leader into a key role of the organisation like directly under the c-level. Here’s why this is likely to outperform approaches driven by the traditional leadership team, less socially eminent people or lots of tool and marketing investments to sponsor, measure or manage the external social presence.